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Basic Research Journal of Social and Poitical Sciences Vol. 5(1), pp. 01-06 August 2017 Copyright© 2013 Basic Research Journals



Full Length Research Paper


Cultural Impact of emergent cinema on youth of Sialkot-Pakistan


*Noma Khawaja1 and Ghulam Fouzia2


1*Associate Lecturer Mass Communication, University of Gujrat, Sialkot Sub Campus

2Associate Lecturer Psychology, University of Gujrat, Sialkot Sub Campus


*Corresponding author email: noma.khawaja@uogsialkot.edu.pk


Received27 July, 2017; Accepted 02 August, 2017; Published 18 August, 2017




The researcher seeks to analyze revival of Pakistan cinema industry and its impact on youth of Sialkot with respect to adoption or rejection of foreign culture i.e. language, dressing, style of living and traditions. To know the cultural impact of movies on Pakistani youth, the researcher has used quantitative research method. Target population for this study was the youth of Sialkot within the age range of 18-30 years. Data has been collected through simple random sampling of (n=150) including 75 males and 75 females. Survey method was used as data collection tool. This study has indicated the foreign culture influence on youth of Sialkot regarding change in language, dressing, style of living and traditions. The study explored that Pakistani film industry has been influenced by the Indian culture and promoting their traditions, norms and values among the youth.


Keywords: Pakistan, Cinema Industry, Youth, Traditions, Foreign Cultural, Impact.





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Basic Research Journal of Business Management and Accounts.

Basic Research Journal of Education Research and Review.

Basic Research Journal of Medicine and Clinical Sciences.

Basic Research Journal of Social and Political Sciences.

J. Soc. Polit. Sci.

Vol. 5(1)

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